Price listed is for three feet of silver plated twisted creative wire. This wire is precut into 3 foot sections. When stretched flat, the wire is 30 gauge (.34mm), but when it is not stretched it measures about 1.4mm thick. When stretched out all the way the 36'' (3 feet) will stretch to about 156''. This is lightweight wire that stretches very easily. THIS IS NOT CONTINUOUS FOOTAGE. The second picture shows one piece of this wire that is not streched and three others with different amount of streching.