Price listed is for one spool of artistic wire. The wire is about 20-21 gauge wire. It is a red brass/copper color and we have estimated that there is about 37 feet per spool. Some of these spools may not have a paper label on them or the label could be damage. THE LENGTH IS BEST ESTIMATE. EVEN IF WE ARE OFF BY HALF THE PRICE IS STILL ABOUT HALF THE PRICE OF THE CURRENT PRICE ON ARTISTIC WIRE.